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Our Story

Alissa McNicholas and mother/team member Lori Baker attribute their success to the deep love, appreciation, and knowledge of real estate in Lake Forest.

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Baker McNicholas Group


In 1999, Lori Baker started her real estate career and quickly nabbed the "Rookie of the Year" title. Soon after, her daughter Alissa McNicholas followed in her footsteps. Come 2006, and the dynamic mother-daughter duo enhanced and expanded their team into the successful, respected group they are today.


For more than a decade now, Lori and Alissa have worked steadfastly to grow their business. Their client reach has grown significantly thanks to Alissa working within the school systems to connect with families. Having three young boys of her own made it easy for her to reach out to newcomers. Their clients value the depth of their network and expertise in every neighborhood and price point. Using their contacts and connections, the team often recognizes opportunities before they come to the market. 


Partnering with Compass to open their Lake Forest/Lake Bluff office has further elevated the group's services and capabilities. Thanks to the support they receive from Compass via industry-leading technology and cutting-edge marketing, Lori and Alissa were able to bring on a new team member in 2017. 


That team member was Peter Coutant, whom they recognized had a similar passion and unique, multifaceted skillset. Along with having years of municipal experience under his belt, Peter also has deep roots in Lake Forest and holds the esteemed position of the Historic Preservation Foundation President. He has a comprehensive understanding of everything from marketing to city ordinances and codes. Along with his unparalleled work ethic, Peter has the personable skills required to connect with clients and agents during showings and presentations.


Because each team member has a defined presence in the region as a local agent, they know the entire community like the back of their hand. That means they have a veritable wealth of knowledge concerning the history, people, homes, and attractions in each place.


Working with the Baker McNicholas Group, you can expect access to the team's vast, reputable network of homebuilders, contractors, and tradesmen. As a bonus, having three agents working for you means things get done faster, with each person working on a different task simultaneously. The group's combined 41 years of experience gives their clients the state-of-the-art service and creative vision needed to fulfill even the most challenging goals. 

In terms of marketing, the Baker McNicholas Group uses their complementary strengths to create an exceptional, best-in-class experience. Their marketing efforts go above and beyond when listing homes—high-end photography, drone footage, and local media coverage are just a few of their strategies. Alissa's background in social media and far-reaching audience are also fantastic assets to clients seeking an online presence. 


The Baker McNicholas Group has more than earned its status as a top-producing team in the community. Lori and Alissa’s collaborative and service-led approach have allowed them to become—and remain—a top internationally-ranked real estate group for over 15 years.

Top producing real estate experts in the Lake Forest/Lake Bluff areas of Chicago.

Our Team

Get to know our world class team of agents.

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  • Buyer- K. Egan

    “Alissa made the process easy and enjoyable. She is there to listen during stressful moments and to celebrate when it all comes together in the end. ”

  • Buyer- K. O'Brien

    “What a great, fluid experience we had working with Alissa! She came as a referral from a good friend during our relocation to the area.”

  • Seller - C. Hansen

    “I sold my home through Lori and Alissa. They guided me to the right selling price and were realistic about what it would take to get my home sold in a market for higher-end...”

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Work With Us

This dynamic pairing of strengths and talents are put to work for you, increasing your real estate success. Whether you are listing your home or buying a new property, you want an experienced, knowledgeable, savvy, innovative and a trusted North Shore real estate resource.

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